84% of the real estate agents are using Social Media to market themselves and gain more clients, according to the recent research by Postling, a leading social media management enterprise. According to the report, nearly 80% of real estate agents are using Facebook to buy and sell properties faster as well as market their practice. It is essential that you understand how to use this social platform to your greatest advantage.
How Other Real Estate Agents Are Using It?
The primary reason for the increased use of Facebook is that real estate agents can promote their brand and their listings freely, easily, and efficiently. Real Estate agents are using Facebook primarily for:
• Marketing open houses
• Notifying other agents and the public about price drops
• Advertising additional incentives
What Facebook Can Offer You?
In addition to offering cost-effective methods of promoting properties, Facebook further offers a range of new opportunities you can use to grow and cultivate a robust community of prospective buyers and sellers.
How to Use Facebook for Marketing?
The following practices will greatly boost your real estate marketing efforts:
Creating a Business Page
Social media makes it easier to make a fast and personal connection with people you meet. With Facebook, you have access to thousands of house buyers in your targeted area – and millions in your state. The platform gives you a softer way of connecting to people instead of sending them an email from your business address. Connect to them on a more personal level and in the process invite them to your business page.
Some real estate agents find that they can garner the same result from using just their Facebook profile. In the long run, this may become tedious for you and frustrating for your clients as your personal posts and your business posts might get tangled in a mess. Keep the whole process streamlined and manageable by creating and maintaining a separated page.
Wearing Your Real Estate Badge Online
The days when a monthly newsletter was enough to keep your network updated on your business deals are long gone. With Facebook, real estate agents continuously stay top-of-mind of their potential clients on an ongoing basis. Once you have a business page you can easily create telling content and post twice a week e.g. once with relevant article or latest happening, and second with a listing. Furthermore, you can update your page’s banner regularly with the recent fast house sales.
Introducing Facebook Into Your Marketing Plan
You can easily integrate Facebook with your other real estate marketing practices. If you are blogging, set it up so the new blog posts are automatically posted to your Facebook page. You can use Facebook apps (e.g. Constant Contact) to send monthly newsletters to your fans. Given the amount of mail people regularly get and that newsletters are prone to be stuck with spam filters, an FB update is a far better option.
A good way of marketing a particular property across multiple channels e.g. Facebook, email and listings, is to use different lead pictures. Each of your Facebook post and ad can show a different view for the same property. Hence, a person who was not attracted to one element of the property might be attracted to another.
So go ahead, design and maintain your Facebook business page and boost your real estate business.