It comes as no surprise to me that Real Estate business cards, among all forms of marketing and branding oneself as a Real Estate agent, continue to stand out as a ‘must have’ tool! Handing out a business card to your client is the easiest way to pass on your contact information, but if you have a high quality and/or unique card, it can also be a way to stand out from the crowd and truly help you to brand yourself as a professional whom people can trust to get the job done!
Business cards have been around for a long time, and while there’s only so much new that can be done on such a small piece of paper, I’m still amazed at how often I see Real Estate agents under utilizing the space given on this small, yet valuable piece of paper! The front of the card should always contain contact information, that’s a given! What is not always as obvious though is the fact that a good photo, preferably a cutout, can really help to brand you as a Real Estate agent. When you add a photo to your card, make sure it’s a good, high quality photo. If you want a cutout photo, make sure that you’re not cropped to close to edge of the frame as it becomes more difficult for even a skilled designer to make the cutout look good. Most important though is to make sure you start with a high resolution image. Don’t think that because it’s such a small piece of paper that you can get away with a small, low res image! The higher the quality the better!
Finally, you should consider adding a back to your card instead of just leaving it blank. Again, all too often I see Real Estate agents with business cards that have a blank back. Here is another great place to add a designated section for notes, an amortization schedule or to take advantage of new technologies like a QR code! A blank back is plain, but adding something extra of value is another great way to help make your business card stand out and help once more to brand you!
So don’t just think of your cards as just another ‘thing’ you need to have, take advantage of what it is and what it can do for you and your marketing! And don’t forget that your Real Estate business cards are suppose to look sharp and stand out, so don’t forget to have fun with your design and be a little different!